Greenwashing and sustainable fashion industry

Adamkiewicz, Julia; Kochanska, Ewa; Adamkiewicz, Iwona; Lukasik, Rafal M.

Publication

Greenwashing and sustainable fashion industry

2022-12Journal article

dc.contributor.author	Adamkiewicz, Julia
dc.contributor.author	Kochanska, Ewa
dc.contributor.author	Adamkiewicz, Iwona
dc.contributor.author	Lukasik, Rafal M.
dc.date.accessioned	2023-01-12T15:35:13Z
dc.date.available	2023-01-12T15:35:13Z
dc.date.issued	2022-12
dc.description.abstract	ABSTRACT: The fashion industry is now in the eye of the storm for what concerns sustainability because of the enormous impact that such a business area has on the environment. To exploit the full potential for circular economy implementation, the fashion industry requires urgent changes adapting much more con-scientious business practices, driving consumers to change their perceptions and behaviors toward circular products and services. The renunciation of greenwashing practices and the use of strategy focused on regaining consumer's trust will in-crease the positive sentiment toward the fashion brands. This work demonstrates to what extent greenwashing may jeopar-dize the fashion industry in addressing challenges related to the implementation of more sustainable circular economy in the context of designing with intention of recycle, reduction of by-products, lower energy consumption, and wise purchase habits. This study provides guides for fashion brands about the risks and gains related to the greenwashing practices and sustain-able fashion industry.This study sketches also future research opportunities in more sustainable holistic approach of a prod-ucts' life cycle and how this can be translated into clear, transparent, or reliable certification schemes to prevent the misleading and dishonest marketing strategies helping the consumers to make a responsible choice.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Adamkiewicz, Julia... [et.al.] - Greenwashing and sustainable fashion industry. In: Current Opinion in Green and Sustainable Chemistry, 2022, vol. 38, article nº 100710	pt_PT
dc.identifier.doi	10.1016/j.cogsc.2022.100710	pt_PT
dc.identifier.issn	2452-2236
dc.identifier.uri	http://hdl.handle.net/10400.9/3986
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	Elsevier	pt_PT
dc.relation.publisherversion	https://doi.org/10.1016/j.cogsc.2022.100710	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	pt_PT
dc.subject	Circular economy	pt_PT
dc.subject	Greenwashing	pt_PT
dc.subject	Design for circularity	pt_PT
dc.subject	Bluewashing	pt_PT
dc.subject	Ethics fast fashion	pt_PT
dc.title	Greenwashing and sustainable fashion industry	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.citation.title	Current Opinion in Green and Sustainable Chemistry	pt_PT
oaire.citation.volume	38	pt_PT
person.familyName	Kochanska
person.familyName	Lukasik
person.givenName	Ewa
person.givenName	Rafal
person.identifier.orcid	0000-0002-4735-7969
person.identifier.orcid	0000-0002-7805-5744
person.identifier.rid	A-6315-2011
person.identifier.scopus-author-id	57223917064
person.identifier.scopus-author-id	6506737268
rcaap.rights	openAccess	pt_PT
rcaap.type	article	pt_PT
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